How To Communicate A Compelling Vision

Once you’ve determined your vision, there are six key elements needed to effectively communicate it.

  • Keep it simple. Eliminate trite expressions, techno-gobble, or jargon.
  • Use metaphors, analogies and examples. Paint verbal pictures so people can picture and visualize where they are going.
  • Use multiple forums. Utilize big and small meetings, memos, articles, as well as formal and informal interactions.
  • Incorporate repetition. Ideas sink in deeply only after they have been heard many times.
  • Lead by example. Behavior must be consistent with the vision since we believe what we see more than what we hear.
  • Give and take. Two-way communication is always more powerful than one-way communication. Listen and be listened to. By listening, you may find out about a better route, a short cut on your journey.