No, I’m not referring to the “warm and fuzzy” topics that many try to avoid. What I mean by the emotional side of communication is truly being empathetic to the feelings and emotions of others that develop during a conversation. It is not only the nice thing to do, but it will have an impact on what you are trying to achieve. Let’s face it, our feelings and emotions have a significant impact on our behavior. The more you are able to identify and understand the emotional dynamics intertwined in your conversations and put yourself in the other person’s shoes the better position you are in to tailor your message to become more aligned with the intended recipient and advance your interests.