What a Compelling Vision Needs to Be

Creating an effective vision is no simple task. A vision should be succinct, clear, and exciting. It should guide the organization and everyone in it while leaving wide latitude to pursue new opportunities.  The vision is a statement of your department/company’s potential; of what your department/company can become. When your vision is effectively communicated to all employees, it should provide a common focus and direction.

An effective and “Compelling Vision” will be:

  • Based on an insightful analysis of the present situation facing the organization
  • Appealing to deep desires of those who work within the organization
  • A clear statement of the motivating force that drives the organization forward
  • Achievable